I don’t know what Zong marketing team had in mind when they thought of stealing the idea of a famous South Korean rapper -Psy – who created his unique video song that he named ‘Gangnam Style‘.
Psy released this video on July 15, 2012 and in just couple of months it has been viewed more than 357 million times on YouTube as of October 3, 2012 and also earned recognition by Guinness World Record as highest liked video in the history of YouTube.
Gangnam Style video turned out to be so
successful and catchy that number of world’s renowned celebrities such
as T-Pain, Katy Perry, Britney Spears, Tom Cruise and the largest media
groups including CNN, Financial Times, The Wall Street Journal praised
Psy for his out of the box imagination. The video has been nominated for
best video at upcoming 2012 MTV Europe Music Award to be held in Germany.
Zong
not only copied the ad but it happens to be the worst execution in the
cellular industry lacking professional know how about the communication.
Perhaps it tops the list of worst cellular ads in Pakistan till date.
It is so irritating that even the fans of Zong on its Facebook page strongly criticized the team behind the making of this sub standard TVC and termed it as “Insulting Korean Pop”.
