Wi-tribe – the second largest WiMax operator in Pakistan is facing severe issues in recovering monthly bills. According to reports, recovery department at Wi-tribe
is finding it very hard to convince customers for a recharge and to
achieve their monthly recovery target it is consistently launching lucky draw offers for its customers to win a prize by staying current.
The latest offer says, whoever pays the October bill will be able to enter into lucky draw for winning a Samsung Galaxy SIII. Wi-tribe will distribute 20 Samsung Galaxy SIIIs among its customers who have cleared their monthly bills.
Almost, every month, Wi-tribe engages its customers into lucky draws for recovering their bills. In July it offered Summer Hangama and later in August it announced to distribute LCDs and iPads among those lucky winners who have paid their bills.
Offering various schemes and lucky draws
for retaining customers and making better the cash flows seems to have
become a regular practice in Pakistan. The only focus of telecom companies appears to be selling as much connection as they can without paying much attention to service quality and customer care which is resulting in high churn ratio.
A latest study reveals that an average broadband customer switches company every 3 months after getting fed up with bad customer care
and poor quality of services. In order to bring back the annoyed
customer, these company start running attractive promotions for making
customer’s mind to recharge the account for at least once. Not only this
increases the much needed cash flow but also help maintains the capital
value of the company by increasing the active customer ratio.
Update: Wi-tribe’s view point
We have received the view point from Wi-tribe on the above story which is as follow;wi-tribe faces no shortfall in target revenues from collections. In fact it continuously celebrates the mutually fulfilling relationship it enjoys with its users, wi-tribers, whose needs are the focal point of all of wi-tribe’s endeavors.
This is precisely why wi-tribe is one of the few companies that regularly makes lucrative offerings to its loyal customers such as lucky draws for iPads, 3D TVs and the most recent, Samsung Galaxy S3 phones.
The objective of these promotions is solely to reward the customer for their loyalty and long standing relationship with wi-tribe along with helping them enjoy technologically enriching their broadband experience and lives.
